Social Media: The new tool for businesses!

Social Media.jpg

As COVID-19 has limited our in-person social interaction, more and more people use Social Media to remain connected with each other.

As referred by hootsuite.com, there is a 10.1% increase in the use of Social Media, and 4.62 billion people are using Social Media around the world with 58.4% of them buying something online every day.


But why are Social Media important to you and your businesses?

As Social Media is a new model of interaction, it has redefined the way that businesses communicate with their customers. Statistics show that a great percentage of your customers are on Social Media. Therefore, you should be present online so to be able to communicate and promote your brand, products, services, and/or your latest news.

Today’s customers expect to find what they are looking for on social media and on the Internet. That is why businesses need to be easy to be found and well-presented on-line. When customers search for your business and do not find the information they are looking for, they will simply turn to your competitors.


What companies gain when they have a correct digital ID and productive web & social media management?

  • They establish Branding among digital customers
  • It increases the loyalty level of your existing customers
  • It creates or enhances your brand awareness – it helps you increase your business visibility for existing and new customers.
  • You become their first choice – by creating a special relationship with your audience, you will be their first choice when they will require your products or services. From audience they become new customers thus sales.
  • Better ranking in Search Engines Optimization – Many search engines like Google, include in their algorithm the presence of a business on Social Media. The better the presence you have online, the higher the ranking. All you need to do is have a professional good presence, increase your audience, and communicate content frequently.

If you are not convinced yet, check out a few more reasons to start using Social Media

  • Help you stay close to your customers. Social Media is the channel that your customers use to address questions, give feedback, and share experiences they have with your business, with other users.
  • Promote your products and services. Social Media is a very effective and cheap way to attract new customers and keep your customers close to you.
  • Increase traffic to your website. By being active on Social Media, you help increasing the traffic on your website and it plays a primary role in sales volume.
  • It decreases your advertising budget and you reach your specific target audience.


Social Media presence is a necessity for a business as they are the perfect link between consumers and brands. It is the today’s trend to get closer to your customers.


The best time to use professionally Social Media is today!

So do not delay it any longer! Contact us today for a Free Evaluation of your Social Media and the professional packages that we offer.


Dacor Advertising & Media

Email:  info@dacor.com.cy

Tel.:+357 25 57 77 50